Doritos Commercial – “Grandma”
Doritos started doing a contest in 2006 called “Crash The Superbowl”. It asked people to submit a 30 second commercial about Doritos. Then they would pick the best 4 or 5 of them and actually play them during the Superbowl. And if any of the commercials was the highest ranking commercial for the Superbowl, then the maker of that commercial would get $1mil. It was ingenious. All they really have to pay for is the money they would have already spent to put a commercial on and then a maximum of another $1mil if one of the commercials was the top rated.
We decided to make a couple of them in 2012. This one is called Grandma. All of the other ones we had made were funny ones, so we figured we would go with a little “heart string tug” for this one.
Camera – Canon 5D – Mark II
Credits – UPM , Producer